Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift

 

EPISODE DESCRIPTION

What makes a campaign truly effective? In this episode of The Next CMO Podcast, host Scott Todaro speaks with Dimitri Vlachos, CMO of Spacelift, to explore what it really means to run strategic, measurable campaigns. With over 15 years of marketing experience, Dimitri shares his perspective on aligning with sales, empowering SDRs, and avoiding reactive, jargon-heavy approaches. They discuss the importance of building momentum beyond product launches, creating campaigns with clear goals, and developing post-acquisition strategies that stick. From lessons learned to advice for aspiring CMOs, this episode is packed with insights for marketing leaders at every stage.

GUEST BIO

Dimitri Vlachos is a seasoned marketing executive and growth strategist, currently CMO at Spacelift, the leader in Infrastructure-as-Code orchestration. He brings 20+ years of experience building and repositioning brands, delivering GTM strategies that drive exponential growth.

At Devo, he led a strategic repositioning that fueled 1,800% growth, $400M+ in funding, and a $2B valuation. He has deep M&A experience—from being acquired at Mazu Networks and scaling that business post-acquisition into a $250M unit at Riverbed Technology, and integrating several acquisitions

Dimitri is a Bucknell University computer science graduate and Division I varsity wrestler. He’s also an avid sailor, telemark skier and home cook.