The Next CMO Podcast

Scott is an executive and entrepreneur with 32 years of marketing experience building goal-driven business-to-business and business-to-consumer marketing and sales functions for fast-growth companies, resulting in 5 successful exits (4 acquisitions, 1 IPO). Scott is a seven-time marketing leader and four-time sales executive with demonstrated excellence in all marketing disciplines, from product vision, positioning, and strategic planning to scaling teams, budgeting, and campaign execution. His marketing and sales expertise is augmented by both partnering and product management leadership positions. He is also an entrepreneur founding three companies: Plannuh, Sports Loyalty Systems, and Imagination Factory. In addition, Scott is currently an adjunct marketing professor at the University of Massachusetts and Babson College, teaching marketing principles to undergraduate and MBA students. Scott is also author of the book The Next CMO: A Guide to Operational Marketing Excellence (first and second editions) with over 40,000 copies in circulation. He earned a BBA from the Isenberg School of Management, University of Massachusetts, Amherst, and an MBA from the University of Massachusetts, Lowell.