Workshops

22May
How to Execute an Operational Marketing Plan

This interactive workshop provides a proven approach and template for building strategic marketing campaigns and executing an operational marketing plan that delivers measurable business value. Certification offered.

During this workshop you will learn:

  • What is a true marketing campaign
  • How to leverage different campaign types to achieve goals
  • How best to apply marketing channels to campaigns
  • How to use The Next CMO campaign template
  • How to measure the ROI of campaigns
5June
How to Lead an Operational Marketing Team

This interactive workshop trains attendees on a proven methodology for properly managing a successful and efficient operational marketing team. We will also spend time tapping into the psyche of marketing leaders for developing a strong self-sufficient and empowered team in 2024. Certification offered.

During this workshop you will learn how to:

  • Add structure to your marketing team
  • Manage your goals to avoid marketing role scope creep
  • Collaborative Management
  • Avoid random acts of marketing
  • Manage for budget optimization & ROI
19June
How to Manage Your Budget & Measure ROI

This interactive workshop provides best practices on how to get the most return on your marketing budget and calculate marketing ROI, profit, and LTV. Certification offered.

During this 90-minute complimentary online workshop you will learn:

  • Build and allocate a marketing budget, and determine how much you should spend
  • Optimize your marketing budget for getting the best return (Budget Burn Rate)
  • Work more effectively with finance by speaking their language (accounting principles)
  • Calculate the ROI, profit, and LTV of your marketing
  • Validate the value of your marketing with the executive team and board

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