Workshops

22 June
How to Lead an Operational Marketing Team This interactive workshop trains attendees on a proven methodology for properly managing a successful and efficient operational marketing team. We will also spend time tapping into the psyche of marketing leaders for developing a strong self-sufficient and empowered team in 2023. Certification offered During this workshop you will learn how to: - Add structure to your marketing team - Manage your goals to avoid marketing role scope creep - Collaborative Management - Avoid random acts of marketing - Manage for budget optimization & ROI
13 July
How to Build an Operational Marketing Plan This interactive workshop trains attendees on a proven methodology for building agile, goals-based marketing plans that will deliver tangible ROI. Certification offered. During this 90-minute complimentary online workshop you will learn: > How to align the right metrics to your goals > How to calculate CPO, ROI, business value in dollars, and LTV > How to measure the ROI of your marketing plan > How to measure the ROI of your campaigns > How to pitch your metrics to the executive team and the board
27 July
How to Execute an Operational Marketing Plan This interactive workshop provides a proven approach and template for building strategic marketing campaigns and executing an operational marketing plan that delivers measurable business value. Certification offered. During this workshop you will learn: > Best practices for goal visibility and measurement > How to leverage different campaign types to achieve goals > How best to apply marketing channels to campaigns > Ways to optimize your budget in a recession > How to calculate metrics that matter (ROI, profit, LTV)

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