The Next CMO:
A Guide to Operational Marketing Excellence Second Edition
CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals.
What's in the Book?
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals.
The foreword of this book is written by: Dave Gerhardt
Learn a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and tracking the success.
Leverage pre-built models, practical approaches, and templates to help structure the reader's own marketing strategy.
CMOs need to be visionary strategists by day and operational tacticians by night. Use our guide to build and manage your own integrated marketing machine.
About the Authors
Chapter List
Chapter 1 The Problem with Operational Marketing Leadership
Chapter 2 The Impact of Ineffective Marketing Leadership Execution
Chapter 3 The Elements of Operational Marketing Excellence
Chapter 4 Building a Winning Marketing Plan
Chapter 5 Goals-Based Marketing
Chapter 6 Your Marketing DNA: Stakeholders and Culture
Chapter 7 Defining, Creating, & Applying Marketing Strategy
Chapter 8 Redefining Marketing Campaigns
Chapter 9 Successful Management of Your Marketing Budget
Chapter 10 The New Marketing ROI
Chapter 11 How to Present Marketing Results to Your CEO and Board
Chapter 12 The Operational Marketing Index