Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8×8

EPISODE DESCRIPTION

What if marketing didn’t just support company strategy, but shaped it from the start? 8×8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.

GUEST BIO

Bruno Bertini serves as 8×8’s Chief Marketing Officer, responsible for developing and driving the company’s comprehensive global marketing strategy to deliver consistent growth and a leading market presence. Bruno is a recognized technology growth marketer with over 15 years of experience in the customer experience and contact center space. He has an extensive track record leading marketing organizations in driving exceptional business results, and most recently served as Global Vice President of Demand Generation and Growth Marketing at Freshworks. Before that, Bruno spent more than eight years as a marketing executive at Genesys where he had an extensive track record leading go-to-market transformations, leveraging account-based marketing, developing growth marketing strategies and programs, and consistently delivering business results. Most recently, Bruno held the role of Global Vice President of Partnerships, Alliances, and Ecosystem Marketing at Genesys. Prior to that, he served as Global Vice President of Americas Revenue and Growth Marketing, also at Genesys.