Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee

 

EPISODE DESCRIPTION

What does it take to turn a complex product into a brand people trust—and even love? In this episode, Jasper Martens of PensionBee shares how he did it. From launching with little more than an idea to leading marketing through major growth milestones, Jasper unpacks the strategies behind emotional connection, customer advocacy, and bold brand plays. Whether you’re in B2C or B2B, his perspective offers practical lessons on scaling with purpose, embracing feedback, and building a brand that truly resonates.

GUEST BIO

Jasper Martens is passionate about bringing pensions back to the forefront of people’s minds with PensionBee. As Chief Marketing Officer, he’s determined to turn an often ‘too difficult’ and boring financial product into a warm and exciting experience, as saving for the future should be exciting! Prior to joining PensionBee, Jasper worked at Simply Business, bringing business insurance to SMEs online.