Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ

EPISODE DESCRIPTION

What does it take to merge companies, scale globally, and lead with clarity in times of change? Benoit Skinazi, CMO of Equativ, shares lessons from his journey founding a company, navigating two major mergers, and growing to a 750-person global team. Benoit unpacks how transparency, trust, and storytelling helped align teams across cultures and time zones, why CMOs must balance short-term impact with long-term brand building, and how empowering high-performing teams drives sustainable growth.

GUEST BIO

With close to 20 years of experience in digital advertising, Ben Skinazi has developed solid experience in multiple facets of the industry, with a heavy focus on programmatic advertising over the last decade.

Currently serving as the Chief Marketing Officer at Equativ, he leads the entire marketing team and spearheads sustainability initiatives, driving impactful projects that highlight the company’s commitment to environmental and social responsibility. Ben co-founded Sharethrough (now part of the full-stack ad platform Equativ) and served as SVP of Sales, leading the demand-side sales team for eight years while significantly influencing the company’s marketing strategy.

Prior to his tenure at Sharethrough, Ben honed his skills and expertise at notable organizations such as Toyota France, Cogeco Media, and Mediative/YPG, building a foundation that would fuel his entrepreneurial and strategic successes. Recognized as one of the Top 20 Emerging Young Entrepreneurs by C2 Montreal, Ben is a sought-after speaker at advertising conferences and universities, where he shares insights from his extensive experience to inspire industry professionals and students alike. Outside of his professional endeavors, Ben’s passion for innovation, technology, and sustainability continues to drive his contributions to the advertising industry and beyond.