Workshops

This interactive workshop provides a proven approach and template for building strategic marketing campaigns and executing an operational marketing plan that delivers measurable business value.

During this workshop you will learn:

• What is a true marketing campaign
• How to leverage different campaign types to achieve goals
• How best to apply marketing channels to campaigns
• How to use The Next CMO campaign template
• How to measure the ROI of campaigns

This interactive workshop trains attendees on a proven methodology for properly managing a successful and efficient operational marketing team. We will also spend time tapping into the psyche of marketing leaders for developing a strong self-sufficient and empowered team in 2024.

During this workshop you will learn how to:

• Add structure to your marketing team
• Manage your goals to avoid marketing role scope creep
• Collaborative Management
• Avoid random acts of marketing
• Manage for budget optimization & ROI

This interactive workshop provides best practices on how to get the most return on your marketing budget and calculate marketing ROI, profit, and LTV.

During this 90-minute complimentary online workshop you will learn:

• Build and allocate a marketing budget, and determine how much you should spend
• Optimize your marketing budget for getting the best return (Budget Burn Rate)
• Work more effectively with finance by speaking their language (accounting principles)
• Calculate the ROI, profit, and LTV of your marketing
• Validate the value of your marketing with the executive team and board