THE NEXT CMO BLOG
Vicky Houser
10 Jul 2025
Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ
EPISODE DESCRIPTION What does it take to merge companies, scale globally, and lead with clarity i...
Vicky Houser26 Jun 2025
Leading Through Change and Building Resilience with Alice Palmer of InvoiceCloud
EPISODE DESCRIPTION What does it take to lead marketing across multiple industries—and stay ahead...
Vicky Houser11 Jun 2025
Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift
EPISODE DESCRIPTION What makes a campaign truly effective? In this episode of The Next CMO...
Vicky Houser16 Apr 2025
Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee
EPISODE DESCRIPTION What does it take to turn a complex product into a brand people trust—...
Vicky Houser20 Mar 2025
Mastering the First 90 Days, Aligning with Business Goals, and Driving Measurable Impact with Nate Skinner, CMO of AffiniPay
EPISODE DESCRIPTION Stepping into a CMO role? Your first 90 days can make or break your success. ...
Vicky Houser06 Mar 2025
Data-Driven Decision-Making, Creative Storytelling, and Customer-Centric Marketing with Jill Thomas of PGA TOUR Superstore
EPISODE DESCRIPTION What happens when a marketing leader blends creativity with data to drive cus...
Vicky Houser06 Feb 2025
Doing More with Less, Building CFO Trust, and Maximizing Marketing’s Impact with Lisa Cole and Domenic Colasante of 2X
EPISODE SUMMARY When budgets shrink and executive scrutiny increases, CMOs must rethink how they ...
Vicky Houser16 Jan 2025
Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport
EPISODE SUMMARY Tom Klein, CMO of Matterport, believes that investing in product marketing...
Vicky Houser19 Dec 2024
Navigating Search, Leveraging AI, and Balancing Human Connection with Greg Brooks of SearchTides
EPISODE SUMMARY Greg Brooks, CMO of SearchTides, joins host Scott Todaro to explore how AI is tra...
Vicky Houser21 Nov 2024
AI, Building High-Performing Teams, and Simple, Effective Marketing with Zosya Popik of ProPharma
EPISODE SUMMARY On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year m...
Vicky Houser07 Nov 2024
Strategic Hiring, Measurement, and Cross-Functional Success with Jason Lyman of Customer.io
ABOUT THE GUEST As the Chief Marketing Officer at Customer.io, Jason Lyman is responsible for pro...
Vicky Houser16 Oct 2024
Leadership, Rebranding, and Building Dynamic Teams with Rowan Tonkin of Planful
ABOUT THE GUEST Rowan Tonkin is an experienced Sales and Marketing leader in fast-growing, global...