The Next CMO Podcast: Best Practices for In-Sourcing Your Marketing with John Readman
In this episode of The Next CMO podcast, Kelsey and I have a conversation with John Readman, the CEO of Modo25, an innovative agency based in the UK with offices in Leeds and London.
John specializes in helping companies in-source their marketing, instead of relying completely on external agency partners
We talk about the roles that are most important to bring inside your company first, issues and opportunities with in-sourcing your marketing, and about BOSCO, a benchmarking tool that Modo25 created to show you how your marketing stacks up to your competitors.
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